BSH Household Appliances commissioned the Munich agency Schmidhuber Brand Experience to create its stand area of over 1,000m² at Swissbau 2020. The latter in turn turned to our team for the implementation of their designs. A particular challenge was to stage their five different brands: Bosch, Gaggenau, Home Connect, Neff and Siemens in an individual yet harmonious way.
Bosch, with its focus on sustainability and food waste, while the high-end Gaggenau exhibits a real vineyard, Home Connect invites you to linger in their bistro. At the same time the Neff appliances were shown to advantage in a cozy kitchen ambience, finally Siemens played with graphics and light in a futuristic-looking scenery.
