Baume & Mercier is a heritage Swiss watch brand known for its exquisite craftsmanship and stylish designs. These values are also reflected in its breathtaking trade show booth, brought to life by expomobilia for Watches and Wonders 2024 in Geneva.
In close collaboration with MACH Architektur, responsible for the design and concept, an elegant and modern booth was created that impressively represents Baume & Mercier's high standards of quality and exclusive brand image. The goal was to immerse visitors in an inspiring environment where they could discover Baume & Mercier's latest, exclusive watch collections.
An elegant and modern trade show booth that perfectly reflects Baume & Mercier's high standards of quality.
The booth features several clearly defined areas: a presentation area for the watches and an area for exclusive discussions and relaxed interactions. These zones are characterized by a harmonious design, offering a seamless, enjoyable, and unmistakable brand experience. The thoughtful design emphasizes the elegance and exclusivity that define Baume & Mercier.
For this project, Baume & Mercier placed special emphasis on selecting premium materials and carefully integrating lighting to showcase the beauty and details of the exclusive products to their fullest. The booth not only met Baume & Mercier's high standards but also fulfilled the requirements of Watches and Wonders Geneva, presenting the brand at the highest level.
