The Brand Ex Award is presented during the "International Festival of Brand Experience." The initiators of this congress are BlachReport, Messe Dortmund, and the Studieninstitut für Kommunikation. This creative award recognizes successful live communication. It honors outstanding brand experiences, live communication formats, as well as temporary and permanent structures. Award-winning spatial brand stagings include brand worlds, showrooms, and trade fair appearances. The jury evaluates creativity as well as implementation success.